MTR Mascot | T Chai Promotional Videos - Late Studio | Hong Kong Animation Studio

Late Studio was invited by MTR to create a series of promotional videos for its mascot, T Chai. Told from T Chai's first-person perspective, the series is built on the premise "What would happen if T Chai took over MTR's social media?", with a new video released every six weeks. For this project, we created a brand-new look for the T Chai mascot, adding the furry material of the real-life costume to the original design so that audiences can feel the "realness" of the new T Chai.

T Chai steals the social media editor's phone and takes a flurry of chaotic selfies!

Having learned his lesson, T Chai gets one more chance from the editor to show how to make a good reel.

T Chai takes us on a Hong Kong food tour, then, seeing how tired the editor is at work, turns into a coffee cup to help perk them up!

The New T Chai Mascot

We borrowed the real T Chai costume from MTR and photo-scanned it to capture every physical detail. With the help of AI, the modeling process is now far beyond what it used to be, saving us a great deal of time when cleaning up the model in Blender.

The T Chai costume model, with a soft, fluffy feel.

Production Process

From the start, MTR provided a clear creative direction. The reels were planned in two phases: first comedy clips, then mini vlogs. We built the models for each episode and then finished them in After Effects with music, sound effects and visual effects. These touches enhance the atmosphere of each reel and leave a stronger impression of T Chai.