What types of animation does Late Studio produce?
We focus on designing brand visual styles for our clients, including 3D animation design and production, as well as 2D animation and VFX visual effects services. Our project types include game trailers, brand promotional videos, product animation advertisements, TV commercial VFX, event LED background videos, and more. We specialize in creating animation content with character interactions and action sequences, as well as brand mascot production.

What software does Late Studio use for 3D animation production?
We use Blender as our main 3D production tool, covering all 3D processes including modeling, shading, texturing, lighting, character rigging, and animation. For post-production compositing, we use either Nuke or After Effects depending on project requirements, with final editing completed in After Effects.

How much does it cost to produce an animation?
Each project is quoted individually based on factors such as visual complexity, video length, quality requirements, and level of service. Project budgets can range from a few thousand to over a million Hong Kong dollars. For a specific quote, please contact us via email and we’ll provide a tailored proposal based on your needs.

How long does it take to produce a 3D animation?
In Late Studio, we divided animation production into three phases: Design Phase, Production Phase, and Polish Phase. For a typical 30 to 60-second animation without time constraints, design can takes approximately 4 weeks, production takes around 4-8 weeks, and polishing takes about 1-2 weeks.
However, if you have a specific deadline, we will work closely with you to discuss feasible animation content, timeline arrangements, and key milestones.

What is Late Studio’s collaboration process with clients?
Every projects in Late Studio, we begin by understanding client’s needs and general budget, then provide direction on the animation content. After reaching a preliminary agreement, we’ll meet with client to discuss details and introduce our animation production workflow, clarifying the roles of both the production team and the client. Once the collaboration is confirmed (quotation signed and deposit paid), we deliver results in stages, including initial previews and revision phases, until final completion. Late Studio communicate with clients at every stage to ensure we’re aligned on the direction.

How many revisions are included?
The default is 3 revisions, but depending on each project’s budget and nature, we offer different revision models. For example, corporate clients typically require unlimited revision packages, or if the video needs to support an event with a specific deadline, we can provide unlimited revisions within that timeframe. Additionally, clients can reduce production costs by opting for fewer revision rounds.

Does Late Studio use gen-AI to assist in animation production?
Yes, but we decide case by case for each shot. Some shots are faster with AI, while others are easier and more predictable with traditional 3D animation. Often we use a hybrid approach. We build the base in 3D, including characters, camera and motion, then use AI to develop the final look, keeping its random results within a controlled range. We don’t use AI for its own sake. We choose whatever gets the result most reliably.

AI animation cost lower price?
Not always. AI does cut the cost of producing images, but it also adds new costs. Besides the basic generation fees (credits), the bigger cost is communicating with AI. Getting AI to produce images that meet the brief means refining prompts, testing and regenerating again and again. That process alone takes a lot of work, and the results usually still need manual fixes in post-production. So the cost doesn’t disappear. It moves from drawing to generating and communicating. For simple requirements, AI can save you money. But the higher the visual standard, the more those savings get cancelled out, and in some cases traditional production is actually cheaper.

What are Late Studio’s notable works?
We’ve been fortunate to participate in many interesting projects, including the remake of Broadway Cinemas’ opening etiquette animation and the visual effects production for Anson Kong’s (Mirror member) “Game of Life” music video. You can view more of our work on our website, check out our Showreel, or contact us for more information.

How big is Late Studio team?
Late Studio currently have a full-time team of approximately 8 people, composed of experienced creators. Our main animation studio is located in Tsuen Wan West, Hong Kong. Our founder Kaicho has also been a guest lecturer at the Hong Kong Academy for Performing Arts for 3 consecutive years, teaching Blender 3D animation production.