Bwing × Broadway | Cinema Etiquette Video - Late Studio | Hong Kong Animation Studio

Late Studio are happy to be invited to collaborate with Bwing to produce a cinema etiquette video for all Broadway theaters, starring Bwing’s character “Aboy” in a brand-new version. The video also features voice acting by Louis Koo and a song performed by Tony Wu.

ClientEdko安樂影片CreatorB. WingProducerAaron SPComposerDay TaiVocalist胡子彤Tony Wu, 古天樂Louis KooAnimationLate StudioAnimation DirectorKaicho WongLead ArtistCindy Chow3D ArtistTimmy Liao, Edward Chan, Yuko Lee, Li Ching Hang, Fufu, Tony Kwok

In front of the Broadway Cinema Centre, Aboy plays a guitar with his shadow.

Other characters from the previous Aboy video also appear one after another.

While Aboy is busking, he suddenly hears a voice off-screen, and everyone looks around.

More characters join Aboy to busk together in front of the Broadway Cinema Centre.

New Journey of A Boy

Ten years ago, Aboy became the character for Broadway’s cinema etiquette videos, always meeting audiences at theaters. This time, Bwing’s team approached Late Studio to create a brand-new etiquette animation, revamping old characters and designing new IP characters to greet Hong Kong people with a fresh look.

Brand New A Boy friends.

Preliminary research process

The first step in remaking a Broadway’s cinema etiquette video is to remake the characters. Modern people’s aesthetic sense of color and what’s popular online are also important points we need to discuss.

Then comes the flow of the etiquette video. This time, compared to the etiquette video of 2015, we wanted to present a stage play feel, which is to have several characters doing something in the same scene, rather than appearing one by one, while also showing a sense that everyone is connected.

The initial concept process for the etiquette video involved only A Boy, Shadow, and some animals.

More character details

Because some details or movements of the characters in the etiquette video are difficult to capture, we will release more character details and some comparison pictures of the characters before and after the film.

The new version of Angel Girl and the action of landing on the ground.

Bwing × Broadway | Cinema Etiquette Video

Charlie’s running movements are hard to capture

Other character objects

The box also chose to leave the scene in the final stage.

Popcorn, large, medium, small 360 Preview

Popcorn appears as an item in Rosy’s hand.

Environmental shaping

After completing the character remake, we began creating the environment. This time, we required a more dreamlike scene with simpler lines, and we also needed some props to enrich the stage.

The first two images are taken from a real stage; if it’s very clean, it can also create the effect of a smooth platform.
The next two images are AI-generated; we wanted to capture the dreamlike quality of clean lines from them.

To enhance the sense of unreality and fantasy, we added a large number of giant flowers to achieve the desired effect.

The flower references, some attached to the wall and some on the ground, have a style that gives them an alien feel.

After understanding the environmental requirements, we began working on the building portion. The Bwing’s team wanted us to create the Broadway Cinematheque.

Formal animation production

After completing all the pre-production work, we finally move on to the production of the official choreography. We will put all the pre-made characters into the Blender files in the Cinema Center and make some of them more detailed. Some characters will have their movements made directly in the official choreography, and then, as is tradition, we will use Nuke and After Effects for post-production optimization.

The scene where Rabbit Man puts away his phone shows the phone gradually shrinking until it disappears.

The scene of Stephen embracing Peter and Paul.

George looked out, looking rather silly, and since everyone was busking at that moment, he was easily overlooked.

While creating the character movements, we also created the Cinematheque. However, many scenes in the official ceremonial film will not use it; the Cinematheque is created to ensure the highest level of realism and enhances the sense of depth.

The Cinematheque in its early stages was incomplete, with insufficient flowers, stage elements, and a giant lamp that served little purpose, thus requiring major renovations.

The final changes to the Cinematheque were: the facilities were improved, a sufficient number of flowers were added,
and the style was significantly altered to resemble alien life forms.
Paper trees were added to simulate stage props, while the giant lamp was removed to avoid overshadowing the main theme.

Other information and services

To let more people know that the etiquette video is back online and the Bwing IP is making a comeback, we have created brand new posters and stickers for this purpose. These stickers will allow the public to learn about the IP and also allow fans of the IP to use them.