這次為web 3的新品牌Showtime製作Brand Video，配合品牌形象以「遊戲宣傳片」的風格製作動畫影片，很興奮，客戶對影片品質很有要求，過程中也與客戶積極溝通，讓我們能在有限時間內，製作出令雙方都滿意的作品，有挑戰的同時也很有成就感。
很榮幸能邀請到Group G的林思翰來參與企劃，以前在大學都是買Hans的網課來學設計，想不到現在能夠和偶像一起合作，過程中學到很多影片企劃與溝通上的思路，獲益良多。
Showtime | 品牌影片 | CyberPunk風格3D動畫
This time, we produced a Brand Video for the new web3 brand Showtime. The animation was created in the style of a “game trailer” to match the brand’s image. We are very excited about this project, as the client has high expectations for the quality of the video. Throughout the process, we actively communicated with the client, allowing us to deliver a piece that satisfied both parties within the limited timeframe. It was challenging but also very rewarding.
I was honored to invite Hans Lin from Group G to participate in the project, I used to buy Hans’s online courses to learn design in college, but I didn’t expect to be able to work with idols now, and I learned a lot of ideas on film planning and communication in the process, and I benefited a lot.
Client: Hetaro Labs
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Video Idea Development: Group G
Video Consultant: Hans Lin
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Production: Late Studio
CG Director: Kaicho Wong
Animator: Edward Chan
Character Artist: Cindy Chow
UI and Cel Artist: Yuko Lee
2D Effect: Daisy Leung
Sound and Mixing: Li Ching
女主角向鏡頭伸手，邀請觀眾踏上旅程。
The heroine reaches out towards the camera, inviting the viewer to take a journey.
主角接受邀請與女主一起，在賽博城市間，開始跑酷。
The protagonist accepts the invitation to join the heroine in the cyber city and starts parkouring.
AI智能手錶持續提供有用資訊，令主角可以馳騁賽博街道。
The AI smartwatch continues to provide useful information that allows the protagonist to gallop through the cyber streets.
越來越多人一起跑酷。
More and more people are parkour together.
AI用作3D動畫前期參考
AI is used as reference for 3D animation
最近越來越多很多AI工具出現，適當運用AI也能有效地降低成本，更快速與客戶溝通，例如使用Midjourney製作用於前期溝通的分鏡、風格參考、人設圖等等。
With more and more AI tools appear recently, we appropriately use AI to effectively reduce costs and facilitate faster communication with clients. Such as using Midjourney to create storyboards, style references, character designs, etc.
品牌強調「冒險」、「叛逆」、「聯繫」，影片裡也使用「賽博朋克」、「多人共同跑酷」元素來回應主題。
The brand emphasizes “adventure”, “rebellion” and “connection”, and the video also uses “cyberpunk” and “multi-player parkour” elements to respond to the theme.
早期動態設計
Early Motion Design
在敲定專案與故事後，我們開始在Blender進行動態設計，這也是前期決定影片脈絡最重要的一個階段，基本上整個影片的flow都會在這階段定下來。
After finalizing the project and story, we started to work on the motion design in Blender, which is also the most important stage in the early stage to determine the context of the film. Basically the flow of the whole film will be settled at this stage.
AI 人物設計
AI Character Design
有了前期的AI氣氛圖作參考，我們又用AI製作了人物設計的參考圖，以此與客戶取得明確共識，以便開始人物製作。
With the AI moodboard in the early stage as a reference, we used AI to create a reference guide of the character design, so as to reach a clear consensus with the customer and start the character production.
此次影片，最重要的是一開始登場的女主角。我們用Marvelous Designer為角色製作服裝，再放到Blender組合打燈，並且以影片的關鍵鏡頭進行測試，讓客戶選擇。經過討論，最終決定使用2號設計。
The most important thing in this film is the heroine who appeared at the beginning. We used Marvelous Designer to create costumes for the characters, put them in Blender to light them up, and tested them with the key shot from the video for the client to choose. After discussion, it was finally decided to use the No. 2 design.
也用同類風格，製作了一系列其他角色的服裝。
In the same style, a series of costumes for other characters were also made.
AI 3D動畫場景設計
3D Animation Scene Design using AI
場景development的部分，沿用了前期AI生成的參考圖，以及animatic的基本scene blocking，作為構圖草稿，進行場景製作。由於是Cyberpunk主題，於是素材方面也有往Cyberpunk方面挑選。
The scene development part used the reference images generated by AI in the early stages, as well as the basic scene blocking of the animatic, as a composition draft for scene production. Since it is a Cyberpunk theme, we also used a lot of Cyberpunk theme model assets.
當然製作的同時，也需要確保畫面Quality，這裡以之前的AI氣氛圖作為Quality Benchmark。兩者放在一起看，需要是同一個級別。
Of course, at the same time as production, it is also necessary to ensure the quality of the picture, and here we use the previous AI moodboard as the quality benchmark. When the two are taken together, they need to be at the same level.
整體顏色氣氛
Overall Color Mood and Tone
配合品牌的主題顏色，「紫、藍、綠」的色調貫穿整部影片。兩個主角的主題色，也分別使用了logo色的兩端，而場景也以藍藍紫紫為主。
In line with the brand’s theme colors, shades of purple, blue, and green are used throughout the film. The theme colors of the two protagonists also use the two ends of the logo color, and the scene is also dominated by blue and purple.
3D動畫後期合成 | Nuke
Nuke 3D Animation Compositing
3D動畫後期合成是決定畫面質感最關鍵的一環，有一個強的Comp Supervisor能讓整個3D動畫影片的品質瞬間上升。我們使用Nuke進行合成，讓我們始終對畫面有最大掌控力。
3D animation post-compositing is the most critical part of determining the quality of the picture, and having a strong comp supervisor can instantly improve the quality of the entire 3d animation. We use Nuke for compositing, so we always have the most control over the image.
shot 01 – top down
shot 01 – comp before after
shot 11 – top down
shot 11 – comp before after
Hologram UI 設計
Hologram UI Design
每次有需要Design成分的好玩Project，都會找長期合作的Yuko，例如這次也是把hologram UI部分完全交給她，十分放心。並且這次特別製作的逐格動畫，客戶也十分滿意的一次通過！
Every time there is a fun project that requires design ingredients, I will find Yuko who has been collabing for a long time. For example, this time I also handed over the hologram UI part to her, which is very reassuring. And this specially made frame-by-frame animation, the customer is also very satisfied with one take pass!
ui design and animation
shot 06 – cel animation
shot 07 – ui
shot 09 – ui
2D 手繪特效
2D frame by frame effect sakuga
一直都希望在作品加入更多2D作畫的元素，這次向Daisy借來了兩個平常的練習，試試看混合到影片裡，意外還滿合適的。
I’ve always wanted to add more 2D sakuga elements to my work, and this time I borrowed two of the usual exercises from Daisy and tried to mix them into the film.
shot 04 – wind sakuga
shot 09 – energy sakuga
網站動畫背景
Website Motion Background
這次的影片主要會用於Show Time手錶的網站motion background，是Solana的關聯產品，大家感興趣的也可以點進去看看喔！
This video will be mainly used for the website motion background of Show Time watches, which is a related product of Solana Chain, and if you are interested, you can also click in to see it!
ShowTime網站：https://show.watch/
