Vinda Puffy | 20-Second TVC | Mascot VFX & CG Animation

Vinda Puffy | 20-Second TVC | Mascot VFX & CG Animation

3D Animation / Product　｜　2025

3D MascotCG Shot

For Vinda’s Puffy tissue series, we created a mascot of the same name, “Puffy”, bringing the IP character vividly to life on screen. From 2D character design to 3D animation and effects, we worked closely with the agency and client at every step, using a 3D mascot and CG product animation to express the soft, caring texture of the tissue.

ClientVinda HKCreative DirectorStephen ChanAccount & PMNatalie KuanVideo ProductionTBEDirectorEddie LeungAnimation & VFXLate StudioAnimation DirectorKaicho Wong3D ArtistCindy Chow, Timmy Liao, So Good and Tasty, Fufu
Puffy arrives to warmly watch over everyday family life.
Puffy arrives to warmly watch over everyday family life.
Puffy always appears when you need it most.
Puffy always appears when you need it most.
A unique interwoven-fibre technology gives the tissue its “Puffy” feel.
A unique interwoven-fibre technology gives the tissue its “Puffy” feel.
Puffy living happily with the family.
Puffy living happily with the family.

Mascot Stickers

When designing an IP mascot, we usually create several versatile poses as standalone image assets for the client, maximising how often the character can be used. Puffy was no exception: based on the character’s personality and the “care and comfort” the product conveys, we designed a set of youthful, energetic poses for Vinda’s other promotional materials.

Early sketches of the character.
Early sketches of the character.
The client selected four poses for future character assets.
The client selected four poses for future character assets.
Vinda Puffy | 20-Second TVC | Mascot VFX & CG Animation
An example of a Facebook promotional video the client made with the Puffy assets.
An example of a Facebook promotional video the client made with the Puffy assets.

A Late Studio Production

Vinda Puffy | 20-Second TVC | Mascot VFX & CG Animation

© 2025 Late Studio