UOW College Naked-Eye 3D Billboard | Promotional Film

UOW College Naked-Eye 3D Billboard | Promotional Film

3D Animation　｜　2025

Character3D Billboard Animation

Late Studio was invited by UOW College Hong Kong to create a promotional film. The film was designed mainly for a naked-eye 3D billboard, delivering the most striking 3D effect possible and leaving a lasting impression on viewers. We also produced a 16:9 version for streaming across different platforms, helping the college reach a wider audience.

Approaching UOW College from afar.
Approaching UOW College from afar.
Four Australian animals introduce the college’s disciplines.
Four Australian animals introduce the college’s disciplines.
Four Australian animals introduce the college’s disciplines.
Four Australian animals introduce the college’s disciplines.
Four Australian animals introduce the college’s disciplines.
Four Australian animals introduce the college’s disciplines.
Four Australian animals introduce the college’s disciplines.
Four Australian animals introduce the college’s disciplines.
A final summary of all disciplines.
A final summary of all disciplines.

Pre-productionStoryboard and Design

As the college has its roots in Australia, we featured four Australian animals that also represent the students. They lead us through four campus facilities, each showing bubbles that represent a different field of study.

The bubbles glow, symbolising students carrying their knowledge forward. Finally, the four animals bring their glowing bubbles together in the auditorium and fly towards the screen on stage, where the programmes and information on the four schools appear, encouraging students to “Own Your Future Now”.

Early concepts and character designs of the four animals.
Early concepts and character designs of the four animals.
Early storyboard sketches
Early storyboard sketches

Pre-productionEarly Tests

Before production began, we carried out extensive testing to make sure we could achieve the most realistic 3D effect.

UOW College Naked-Eye 3D Billboard | Promotional Film
Testing the layout and angle of the 3D billboard with Blender’s built-in models
Testing the layout and angle of the 3D billboard with Blender’s built-in models
In the end, the 3D billboard had to be stretched and folded at about 90 degrees; viewed from below, this produced the ideal 3D effect.
In the end, the 3D billboard had to be stretched and folded at about 90 degrees; viewed from below, this produced the ideal 3D effect.

Production to Post-production3D and Compositing

We used Blender for 3D modelling and animation, and Nuke and After Effects for compositing. The disciplines shown at the end of the film were also created in After Effects before the whole film was rendered out in one pass.

3D models of the animals
3D models of the animals
The discipline bubbles in Blender’s Material Preview and Rendered views
The discipline bubbles in Blender’s Material Preview and Rendered views
The rendered bubble texture
The rendered bubble texture
To make the scenes feel real, we also visited the site for research.
To make the scenes feel real, we also visited the site for research.
UOW College Naked-Eye 3D Billboard | Promotional Film
UOW College Naked-Eye 3D Billboard | Promotional Film
To make the animals and information stand out, we kept the scenes minimal.
To make the animals and information stand out, we kept the scenes minimal.

Additional Version16:9

We created this version so the content could play clearly across online platforms. Some shots differ between the two versions.

On Location in Mong KokLive Effect

We went to the streets of Mong Kok to see it in person. The live effect was stunning, something that is hard to capture on video. The client and agency were very pleased with the 3D character animation, and we look forward to more naked-eye 3D billboard projects.

The live effect was stunning!
The live effect was stunning!

A Late Studio Production

UOW College Naked-Eye 3D Billboard | Promotional Film

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