Sales Conference LED Background Animation | Prudential - Late Studio | Hong Kong Animation Studio

Late Studio created a 55-second LED background animation for Prudential's 2024 Sales Conference, adding 3D text animation and visual effects to the edited footage provided by the client.

ClientPrudential HKEvent DisplayMarket Trend Interactive SolutionsLED VideoLate Studio

Animated shot of "星光大道" (Avenue of Stars).

Animated shot of "匯聚力量" (Gathering Strength).

Animated shot of "突破界限" (Breaking Limits).

Animated shot of "誠就輝煌", opening with the character "誠" from Prudential's Chinese name.

Closing shot showcasing the slogan "星光大道『誠』就輝煌".

Animation References

A reference version made after initial discussions with the client, used as a guide during production.

3D Model Showcase

All the text in this production was created in 3D. Using Blender, the team crafted 3D text with a "golden", "sparkling" and "steady" look.

Sales Conference LED Background Animation | Prudential

3D text models used in the LED background animation.

Production Process

After creating the 3D text and its animation in Blender, the team moved to post-production in After Effects, editing the footage, compositing the 3D animation and adding suitable effects to each shot.