Flowing Product Promo Film | Pawoof Pet Supplies - Late Studio | Hong Kong Animation Studio

Late Studio was delighted to create a promotional animation for Pawoof's new product. Themed around an automated factory with a touch of nature, the film offers a soothing viewing experience. A positive viewing experience also helps lift the product's reputation, delivering a treat for both the eyes and the senses.

The lush green surroundings suggest the natural materials of the pet products.

Pre-productionStoryboards and Settings

To capture a natural, healing feel, the team first generated images with AI and picked the most evocative ones, then drew on works found online. Combining the two gave birth to this film.

AI reference images, closely tied to nature and vitality.

ProductionDefining the Plan

Once the style was confirmed, the team produced two versions with the same layout but different set dressing. The client chose the second one.

Building on version two, the team then tried different colours for the wall and the machine clamp, but the client ultimately kept the original colours.

Finally, more details were added, such as lighting, tile colour and surrounding plants, and the bottle's transparency was adjusted.

360° rotating close-up of the pet cleaning product.

Blender overview and the actual camera path.

Post-productionAudio

This film could be completed entirely in Blender, so there was little post-production in AE or Nuke. However, music and a large number of sound effects still had to be added, which were done and exported in AE.