Ticket to Christmas Website Opening Video | Pacific Place - Late Studio | Hong Kong Animation Studio

Late Studio created the website opening video for Pacific Place's "Ticket to Christmas" event. The video had a fun, interactive element on the official website. The team used AI to animate the images and then assembled the final video in After Effects, making this a project where AI-generated content became the final video.

The camera sweeps past the train; ticket in hand, your fantastical adventure begins.

From the train, you wave to the animals outside and enjoy the journey.

The camera pulls back, showing you've been on the train for a while.

Finally, the fox conductor tells you you've arrived, and your journey moves on to the next stop.

Style Reference

The client wanted the protagonist to tour many areas by train in a short time, which reminded the team of the scene in Zootopia that uses transitions to quickly tour the whole city, so we decided to use that technique.

The team also drew on the film for the animal designs.

Physical Event

In fact, this was a themed event held in the physical mall, with the website selling admission tickets online, so the website was taken down after the event ended.