MTR New Era | 3D Billboard

MTR New Era | 3D Billboard

3D Animation / Product　｜　2024

3D AnimationProduct

This was Late Studio’s first 3D animated advertisement for an LED wall. For the cylindrical LED wall installed by Bravo Media at East Tsim Sha Tsui station, we produced a mock perfume commercial to showcase one of the 3D advertising effects the LED wall can achieve.

ClientBravo MediaAgencyBaobab Tree EventProductionLate Studio3D ArtistIvan Chan
Flat version of the product commercial animation.
Flat version of the product commercial animation.
3D version of the ad for the billboard. Left: 3D version video; right: final effect on the billboard.
3D version of the ad for the billboard. Left: 3D version video; right: final effect on the billboard.
A still frame from the animated ad.
A still frame from the animated ad.
The ad ran at East Tsim Sha Tsui station for a period of time.
The ad ran at East Tsim Sha Tsui station for a period of time.

Behind the Scenes of the 3D Billboard

The perfume commercial in production inside Blender.
The perfume commercial in production inside Blender.
The text animation of the perfume commercial in production inside Blender.
The text animation of the perfume commercial in production inside Blender.

A Late Studio Production

MTR New Era | 3D Billboard

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