Concept Promo Film | Fivepence Marketing

Fivepence is made up of 19 marketing specialists who share a common base of long-term clients, including luxury brands, premium medical groups, international education institutions and many of Hong Kong’s universities, and are also long-term service providers to various government departments. Built on trust and shared resources, Fivepence aims to give clients premium marketing services with the best value: “4As-level service at a Fivepence price.”

We designed a concept animation in which grains of sand gather into liquid and then merge into a coin, symbolising Fivepence’s spirit of inclusiveness and collaboration. The ripples from a small falling coin show that even a small investment can make a big impact. The camera travels through different scenes to showcase Fivepence’s diverse services before returning to the original Fivepence coin.

Pre-productionStoryboard

We started by creating a storyboard for the promo animation to make sure the flow and pacing met the client’s needs. The storyboard shows the transformation from sand to liquid to coin, as well as the transitions between scenes, giving the production team a clear understanding of the composition and motion of every shot.

The Final 3D Animation

A 25-second 3D animated promo film. Through the fluid transformation of sand, liquid and coin, it presents Fivepence as a professional team of marketing specialists.